These Terms & Conditions remain in effect throughout the duration of the 2026 Red, White & Fuel: Veteran Franchise Award unless amended by Juiced Fuel Franchising LLC in accordance with applicable law.
Jump directly to any section of the Official Terms & Conditions.
Section 1. Definitions
For purposes of these Terms:
“Applicant” means an individual who submits an application on his or her own behalf to participate in the Program.
“Nominator” means an individual who submits a nomination on behalf of an eligible veteran, active-duty service member, member of the National Guard, or member of the United States Military Reserve.
“Nominated Candidate” means an eligible individual who has been nominated by another person for participation in the Program.
“Candidate” means an individual who has satisfied the initial eligibility screening, accepted participation in the Program if nominated by another person, and is actively progressing through the Program process.
“Finalist” means a Candidate selected by Sponsor to advance to the final stage of evaluation.
“Award Recipient” means the individual selected by Sponsor to receive the Award, subject to continued eligibility, verification, and satisfaction of all applicable conditions.
“Award” means the Program benefit described in Section 10.
Section 2. Program Purpose and Nature of Program
The Program is intended to recognize and support qualified United States military veterans, active-duty service members, members of the National Guard, and members of the United States Military Reserve who demonstrate leadership, integrity, business aptitude, and readiness for franchise ownership.
The Program is a merit-based, skill-based award program. It is not a sweepstakes, lottery, raffle, gambling promotion, or game of chance. The Award Recipient is selected based on published eligibility standards, application materials, interviews, evaluations, and merit-based criteria established by Sponsor. No random drawing is used at any stage of the selection process.
Sponsor reserves the right to administer the Program in a manner consistent with these Terms and the Program’s stated criteria, including through the use of internal or external reviewers, judges, advisors, or committee members.
Section 3. Relationship to Franchise Laws
Participation in the Program does not create any right to purchase, receive, own, or operate a franchise.
The Program is intended solely as a merit-based award opportunity. The Award may include a waiver of certain initial franchise-related fees and other specifically stated benefits, but any opportunity to become a franchise owner remains subject to all applicable federal, state, and local laws and Sponsor’s then-current qualification, disclosure, approval, and contracting requirements.
Nothing in these Terms, the Program website, any nomination materials, any application materials, any promotional materials, any interviews, or any other Program-related communications constitutes an offer to sell a franchise, a solicitation of an offer to buy a franchise, or the sale of a franchise except in compliance with applicable law.
Any franchise opportunity associated with the Program, if any, remains subject to applicable franchise disclosure and registration requirements, including the Federal Trade Commission Franchise Rule and any applicable state franchise registration, disclosure, relationship, and business opportunity laws.
Selection as an Award Recipient does not constitute approval as a franchise owner. Before any franchise agreement may be executed, the prospective Award Recipient must successfully complete Sponsor’s qualification process, meet financial and operational requirements, receive and review all legally required disclosures, satisfy all applicable waiting periods, and execute all required agreements.
Sponsor reserves the right to determine, in its reasonable business judgment, whether any individual satisfies Sponsor’s franchise ownership qualifications. Sponsor may decline to proceedwith franchise approval if those qualifications are not met or if proceeding would be inconsistent with applicable law or business requirements.
Section 4. Eligibility
Participation is open only to natural persons who, at the time of nomination or application and throughout the Program:
Sponsor may require documentary proof of eligibility at any time. Failure to provide satisfactory proof in a timely manner may result in disqualification.
Employees, officers, directors, agents, contractors, judges, and immediate family or household members of Sponsor, Foundation, and their respective affiliates may be deemed ineligible if
Sponsor determines that exclusion is necessary to preserve fairness, avoid conflicts of interest, or protect the integrity of the Program.
Void where prohibited or restricted by law.
Section 5. Application Period and Submission Requirements
The Program application period begins at 12:00:00 a.m. Eastern Time on August 10, 2026, and ends at 11:59:59 p.m. Eastern Time on October 1, 2026, unless modified by Sponsor in accordance with these Terms.
Applications and nominations must be submitted through the official Program website located at www.juicedfuel.com/red-white-and-fuel , or through another submission method expressly authorized in writing by Sponsor.
Sponsor’s designated systems will serve as the official timekeeping device for the Program.
Applications, nominations, and supporting materials must be complete, legible, accurate, and timely submitted. Late, incomplete, corrupted, inaccurate, misleading, fraudulent, mechanically reproduced, automated, or nonconforming submissions may be rejected or disqualified in Sponsor’s reasonable discretion.
If a nomination is submitted on behalf of another person, the nominated individual must accept participation, provide any required information, and independently satisfy all eligibility requirements before being considered further in the Program. By submitting a nomination, the
Nominator represents that the Nominator is authorized to provide the submitted information for the limited purpose of facilitating the nomination.
Section 6. Participant Representations and Warranties
By participating in the Program, each participant represents, warrants, and agrees that:
a. all information submitted is truthful, accurate, current, and complete;
b. the participant satisfies all applicable eligibility criteria;
c. the participant has the legal right to submit all materials provided in connection with the Program;
d. any submitted materials do not knowingly infringe, misappropriate, or otherwise violate the rights of any third party;
e. the participant will comply with these Terms and all reasonable Program instructions;
f. the participant will not attempt to manipulate, disrupt, or unfairly influence the Program or its evaluation process; and
g. Sponsor may verify any submitted information and may disqualify any participant for noncompliance, misrepresentation, or failure to satisfy Program requirements.
Section 7. Military, Identity, and Eligibility Verification
Sponsor may require verification of military status, identity, residency, financial qualifications, and other eligibility-related information at any stage of the Program.
Acceptable military verification may include DD Form 214, active-duty verification, reserve documentation, National Guard documentation, or other documentation reasonably acceptable to Sponsor.
Sponsor may also request proof of age, proof of residence, financial qualification documentation, identification documents, and any other materials reasonably necessary to confirm eligibility and administer the Program lawfully. Submission of false, altered, forged, misleading, or incomplete information or documentation may result in immediate disqualification.
Section 8. Selection Process
The Program is administered through a multi-stage merit-based evaluation process.
Eligible participants may progress through stages that may include initial screening, written application review, questionnaires, interviews, financial qualification review, suitability review,
Discovery Day, training-related review, and final evaluation.
Sponsor may use judges, reviewers, selection committee members, advisors, or internal personnel to assist with evaluation. Evaluations are intended to be conducted using Program criteria determined by Sponsor, including criteria relating to leadership, integrity, coachability, business aptitude, professionalism, readiness, and potential for successful franchise ownership.
Sponsor may modify evaluation procedures, stage sequencing, or administrative processes as reasonably necessary to administer the Program fairly, efficiently, and lawfully, provided that the Program remains merit-based.
Sponsor’s decisions regarding eligibility, advancement, selection, disqualification, and Award administration are final and binding to the fullest extent permitted by law.
Section 9. Conditions Precedent to Award
Selection as a Candidate or Finalist does not guarantee receipt of the Award. Selection as the apparent Award Recipient does not, by itself, entitle any person to receive the Award or to become a franchise owner.
Before the Award is finally confirmed, the selected individual must, to Sponsor’s satisfaction:
a. remain eligible throughout the Program;
b. timely provide all requested documentation and verification materials;
c. complete all required interviews and evaluations;
d. complete any required territory or market-availability review;
e. satisfy any required background review and business suitability review;
f. demonstrate required financial qualifications;
g. complete Discovery Day, onboarding, training, or related pre-award steps as required by Sponsor;
h. execute any affidavits, acknowledgments, releases, tax forms, or related documents reasonably required by Sponsor; and
i. satisfy all other lawful conditions communicated by Sponsor in connection with the Program.
If the selected individual fails to satisfy any condition, declines the Award, becomes ineligible, cannot be contacted after reasonable efforts, or is otherwise disqualified, Sponsor may revoke the Award and select an alternate eligible participant.
Section 10. Award Description
Subject to these Terms, one (1) Award Recipient may receive:
a. a waiver of the initial franchise fee in the approximate amount of $39,500; and
b. travel accommodations or reimbursement, if any, for attendance at an official award-related event, in the approximate amount of $2,500.
The total approximate retail value of the Award is $42,000.
The Award is non-transferable, non-assignable, not redeemable for cash, and may not be substituted by the recipient. Sponsor reserves the right to substitute the Award, or any component of it, with a benefit of equal or greater value if necessary for administrative, business, legal, or practical reasons.
Section 11. Award Limitations and Franchise Disclaimer
Unless expressly stated otherwise by Sponsor in writing, the Award does not include real estate, leasehold improvements, construction, equipment, signage, inventory, payroll, insurance, permits, taxes, legal fees, accounting fees, working capital, wages, employee costs, marketing expenses, operating expenses, financing, financing approval, or any other costs associated with establishing, opening, owning, or operating a franchise business.
Receipt of the Award does not guarantee:
a. approval as a franchise owner;
b. availability of any territory or market;
c. financing approval;
d. profitability;
e. business success; or
f. any financial performance outcome.
Any franchise opportunity remains subject to separate review, disclosure, contract, and qualification requirements.
Section 12. Background Review and Screening
To the extent permitted by applicable law, Sponsor may conduct or request background, business, eligibility, and suitability reviews reasonably related to administration of the Program and evaluation of readiness for franchise ownership.
Such review may include criminal history, civil litigation history, bankruptcy history, business history, identity verification, military verification, financial qualification information, and similar matters reasonably related to the Program.
Participants agree to cooperate with lawful verification and screening requests. Refusal to cooperate, failure to respond, or submission of false or misleading information may result in disqualification.
If any third-party screening or consumer-reporting process is used, Sponsor may provide separate notices, disclosures, and authorizations as required by applicable law. Where such separate documentation is required, completion of that documentation may be a condition of continued participation.
Section 13. Taxes
The Award Recipient is solely responsible for any federal, state, local, or other taxes arising from acceptance, receipt, or use of the Award.
Sponsor may issue any tax forms required by law, including Form 1099 or any successor form.
Sponsor does not provide tax advice. Participants should consult their own tax advisors.
Section 14. Publicity
Except where prohibited by law, each Finalist and Award Recipient, and each participant to the extent reasonably necessary to administer and publicize the Program, grants Sponsor and
Foundation a non-exclusive right to use that participant’s name, likeness, photograph, voice, image, general biographical information, military branch, city and state of residence, and statements relating to the Program for Program administration, winner announcement, publicity, marketing, fundraising, public relations, website, and social media purposes in any media now known or later developed, without additional compensation.
Sponsor may request separate written publicity releases from Finalists or the Award Recipient and may condition public-facing promotional use beyond ordinary Program administration on execution of such supplemental releases where Sponsor deems appropriate.
Nothing in these Terms requires Sponsor to make promotional use of any participant’s information.
Section 15. Privacy and Data Use
Sponsor may collect and use personal information submitted by or about participants for purposes of administering the Program, verifying eligibility, evaluating participants, communicating with participants, complying with law, conducting screening and verification, documenting the Program, and administering the Award.
The categories of information collected may include contact information, military status information, financial qualification information, identity verification materials, application responses, interview materials, supporting documentation, and other information voluntarily submitted in connection with the Program.
Sponsor may disclose participant information to service providers, advisors, judges, evaluators, screening providers, insurers, legal counsel, accountants, regulators, government authorities, and other third parties as reasonably necessary to administer the Program, protect legal interests, or comply with law.
Program participation is also subject to Sponsor’s Privacy Policy, available at https://juicedfuel.com/privacy-policy/, which is incorporated into these Terms by reference to the extent not inconsistent with these Terms. In the event of a direct conflict between these Terms and the Privacy Policy regarding Program administration, these Terms control.
Sponsor will use reasonable administrative, technical, and organizational measures to safeguard personal information, but no transmission or storage system can be guaranteed to be completely secure.
Section 16. Participant Content License
“Participant Content” means any application materials, essays, written responses, photographs, videos, interviews, statements, testimonials, business plans, or other materials submitted in connection with the Program.
Each participant retains ownership of his or her Participant Content, subject to the rights granted in these Terms.
By submitting Participant Content, each participant grants Sponsor and Foundation a non-exclusive, worldwide, royalty-free license to review, host, reproduce, store, display, distribute, and use Participant Content solely as reasonably necessary to administer, evaluate, document, promote, and publicize the Program.
Sponsor may edit Participant Content for formatting, length, clarity, or media presentation, provided that Sponsor will not knowingly edit Participant Content in a way that materially misrepresents the participant’s original meaning.
Each participant represents that he or she owns or controls the rights necessary to submit
Participant Content and to grant the license described in this Section.
Section 17. Confidentiality of Program Materials and Evaluation Process
Sponsor may designate certain Program materials, scoring methods, evaluations, judging discussions, reviewer comments, or internal procedures as confidential.
Participants agree not to seek unauthorized access to confidential evaluation materials or interfere with the integrity or confidentiality of the evaluation process.
Nothing in these Terms obligates Sponsor to disclose internal scoring, deliberations, ranking information, reviewer comments, or confidential evaluation materials to any participant.
Section 18. Fraud, Misconduct, and Disqualification
Sponsor may disqualify any participant at any time if Sponsor reasonably determines that the participant has:
a. submitted false, misleading, inaccurate, or incomplete information;
b. falsified or altered documentation;
c. attempted to tamper with, manipulate, or interfere with the Program or its administration;
d. used bots, scripts, artificial identities, or unauthorized automated methods;
e. violated these Terms;
f. engaged in fraudulent, deceptive, abusive, unethical, or unlawful conduct; or
g. otherwise acted in a manner that could compromise fairness, safety, goodwill, or the integrity of the Program.
Disqualification may occur before or after an individual has been designated as a Candidate, Finalist, or Award Recipient.
Section 19. Reservation of Rights
To the fullest extent permitted by law, Sponsor reserves the right to:
a. verify eligibility and submitted information;
b. request additional documentation or clarification;
c. interpret and apply these Terms;
d. correct clerical, typographical, administrative, technical, and printing errors;
e. modify, suspend, postpone, or terminate the Program if fraud, technical failures, legal developments, force majeure events, or other circumstances beyond Sponsor’s reasonable control affect the proper administration of the Program;
f. substitute an alternate Award Recipient if necessary;
g. reject submissions that do not comply with these Terms; and
h. take any other action reasonably necessary to administer the Program fairly, lawfully, and consistently with its intended purpose.
Sponsor will not be obligated to confer any Award or proceed with any franchise-related opportunity where doing so would violate law or materially compromise the integrity of the Program.
Section 20. Electronic Communications and Electronic Consent
By participating in the Program, each participant consents to receive Program-related communications electronically, including notices, requests, reminders, disclosures, and other communications regarding administration of the Program.
To the fullest extent permitted by applicable law, electronic records and signatures used in connection with the Program will have the same legal effect as paper records and handwritten signatures.
Participants are responsible for maintaining accurate and current contact information. Sponsor is not responsible for delayed, blocked, misdirected, or undelivered communications caused by inaccurate contact information, spam filtering, internet outages, device issues, or circumstances beyond Sponsor’s reasonable control.
Section 21. Disclaimer of Warranties
The Program, the Program website, and all related materials are provided on an “as is” and “as available” basis, without warranties of any kind except where such warranties cannot lawfully be disclaimed.
To the fullest extent permitted by law, Sponsor disclaims all express and implied warranties, including implied warranties of merchantability, fitness for a particular purpose, title, non- infringement, and availability.
Sponsor does not warrant that the Program website or any submission platform will be uninterrupted, error-free, secure, or free of harmful components.
Section 22. Limitation of Liability
To the fullest extent permitted by law, Sponsor, Foundation, and their respective parent companies, subsidiaries, affiliates, officers, directors, managers, employees, contractors, agents, representatives, judges, volunteers, successors, and assigns will not be liable for any indirect, incidental, consequential, special, exemplary, punitive, or similar damages arising out of or relating to the Program.
To the fullest extent permitted by law, Sponsor, Foundation, and the related parties described above also will not be liable for losses arising out of or relating to:
a. participation in or inability to participate in the Program;
b. submission, transmission, loss, corruption, or delay of materials;
c. technical malfunctions or system failures;
d. errors in Program administration;
e. modification, suspension, or cancellation of the Program;
f. use of, inability to use, or delay in receiving the Award; or
g. decisions regarding eligibility, advancement, selection, or disqualification.
Nothing in these Terms limits liability to the extent such limitation is prohibited by applicable law.
Section 23. Indemnification
To the fullest extent permitted by law, each participant agrees to indemnify, defend, and hold harmless Sponsor, Foundation, and their respective affiliates, officers, directors, employees, agents, representatives, contractors, volunteers, successors, and assigns from and against third-party claims, losses, damages, liabilities, judgments, costs, and expenses, including reasonable attorneys’ fees, arising out of or relating to:
a. the participant’s breach of these Terms;
b. the participant’s fraud, misconduct, negligence, or unlawful acts;
c. the participant’s violation of the rights of any third party; or
d. Participant Content submitted by the participant.
This Section does not require a participant to indemnify any party for that party’s own gross negligence, willful misconduct, or other liability that cannot lawfully be shifted or disclaimed.
Section 24. Force Majeure
Sponsor will not be responsible for any delay, disruption, suspension, modification, or cancellation of the Program caused by events beyond Sponsor’s reasonable control, including natural disasters, severe weather, fire, flood, epidemic, pandemic, public health emergency, cyberattack, internet outage, labor disruption, utility failure, civil unrest, terrorism, military conflict, governmental action, supply-chain disruption, or similar events.
Sponsor may modify Program timing, procedures, or logistics as reasonably necessary in response to such events.
Section 25. Governing Law
These Terms and any dispute arising out of or relating to the Program or these Terms will be governed by and construed in accordance with the laws of the State of South Carolina, without regard to its conflict-of-laws principles.
Section 26. Dispute Resolution; Arbitration
Any dispute, claim, or controversy arising out of or relating to the Program or these Terms that cannot be resolved informally will be resolved by binding arbitration administered by the American Arbitration Association in accordance with its applicable rules, except to the extent prohibited by law.
The arbitration will be conducted before a single neutral arbitrator in Charleston County, South Carolina, unless the parties agree otherwise or applicable law requires a different arrangement.
The arbitrator will have the authority to award any remedy available under applicable law on an individual basis.
Either party may seek provisional or injunctive relief from a court of competent jurisdiction as necessary to protect rights pending completion of arbitration.
Judgment on the arbitration award may be entered in any court having jurisdiction.
If applicable law renders arbitration unavailable as to a particular claim or participant, then that claim will be resolved exclusively in the state or federal courts located in South Carolina, and the parties consent to personal jurisdiction in those courts, to the extent permitted by law.
Section 27. Class Action Waiver
To the fullest extent permitted by law, each participant agrees that any dispute arising out of or relating to the Program or these Terms will be brought only in that participant’s individual capacity and not as a plaintiff, claimant, or class member in any purported class, collective, consolidated, representative, or private attorney general proceeding.
The arbitrator may not consolidate the claims of multiple persons or preside over any representative or class proceeding.
If any portion of this Section is found unenforceable as to a particular claim or remedy, that portion will be severed and the remainder of these Terms will remain in effect to the fullest extent permitted by law.
Section 28. Severability
If any provision of these Terms is held invalid, illegal, or unenforceable, that provision shall be enforced to the maximum extent permitted by law, and the remaining provisions shall continue in full force and effect.
Section 29. No Waiver
Failure by Sponsor to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision.
Any waiver must be in writing and signed by an authorized representative of Sponsor.
Section 30. Entire Agreement
These Terms, together with any documents expressly incorporated by reference, constitute the entire agreement between Sponsor and each participant regarding participation in the Program and supersede prior or contemporaneous communications relating to the subject matter of these Terms.
For the avoidance of doubt, these Terms govern legal participation conditions. Internal judging materials, scoring guidance, and administrative procedures may be used by Sponsor in administering the Program but do not create independent contractual rights in any participant unless expressly stated by Sponsor in writing.
Section 31. Contact Information
Questions regarding the Program or these Terms may be submitted through the official Program website at www.juicedfuel.com/red-white-and-fuel or by contacting the program administrators using the contact information on the official award website.